Fast Company - Winter 2019 (Dec19/Jan/Feb20))

Apple Inc AAPL QQQ

Morningstar’s Analysis

Quote Stock Analysis News Pricevs Fair Value Trailing Returns Financials Valuation Operating Performan

Apple’s Decision to Lower the Price Mainstream iPhone Appears Prude Overvalued

Abhinav Davuluri

Sector Strategist

Analyst Note | by Abhinav Davuluri Updated Sep 10, 2019

On Sept. 10, Apple held its annual product sho wcase, where launch of three new iPhone models: the i Phone 11, i Phone 11

Max, with the latter two devices featuring an OLED display an

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equivalent to last year’s i Phone XR), starting at a price of $69

XR’s starting price tag of $749. We think the $50 drop in start least expensive model supports our belief that Apple’s switch thus meriting a narrow moat rating in our view. In all, we con in the iPhone 11 series to be relatively marginal and we susp

Valuation Sep 13, 2018

Currency in USD

1-Star Price

> 310.00

Last Close

217.73

Fair Value

200.00

Uncertainty: High AAPL is trading within a range we consider fairly valued.

Trend: Stable

5-Star Price

< 120.00

Economic Moat

Narrow

Stewardship

Standard

Q QQ QQQ

QQQQ QQQQQ

Competitors Summary Bulls Say/Bears Say
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