By Burt Helm
Jean-Pierre Le Roux
With mere seconds to go before
1: 30 p.m. ET, on a mountaintop
overlooking Snobby Shores, Muselk
scrambled up a makeshift ramp,
lowered his sniper rifle, and peered
down at the launchpad below. Like
everyone else, he was here to see the rocket.
An alarm sounded. Boosters rumbled.
Fiery orange jets began pushing the missile skyward.
“Oh. My. God. Yaaaaaaaaow! It’s going,
boys, it’s going!” Muselk shouted to his
friend LachyDachy. He peered through his
rifle’s scope to get a better look as the rocket
disappeared into the night sky.
For a moment: silence. But then the rocket
returned, first as a drifting star, and then—
suddenly—as a murderous projectile, bear-
THE BIG PICTURE
Why the game’s unprece-
dented success means as
much for the future of media as
it does for the gaming industry