Musician and Patreon
cofounder Conte is
helping artists find
ongoing support for
In the spring of 2013, musician Jack Conte was frustrated with the challenge of supporting himself as a
creative person in the internet age. Conte, who performs both solo and—with his wife, Nataly Dawn—as
part of an indie-rock duo called Pomplamoose, had
sunk $10,000 of his own money into a wildly inventive
sci-f–themed music video, complete with a singing robotic head. It soon racked up a million You Tube views.
But Conte’s share of revenue from the ads the site stuck
on his work amounted to a pittance: about $150.
“It was so weird to see such a discrepancy between
the value that I feel like I’m giving to the world and
the value that the world returns to me in dollars,” he
Patreon is changing how creative
types make a living. Now it wants to
help them build media empires.
By Harry McCracken
Photograph by Nicholas Albrecht
Next Tech Forward