But rather than leave other labels in the dust, McCartney wants to bring them along
with her. She knows that by developing and using environmentally friendly materials in
her own collections, and talking about it, she can apply pressure to luxury fashion and
all apparel to follow suit. Ultimately, her goal is to make real cultural change in the world.
A month after arranging the Bolt collaboration in July, McCartney is still visibly
elated. The London-based designer and her family—husband Alasdhair Willis, the
creative director of rain-boot company Hunter, and their four children—are spending
their annual summer holiday in the Long Island town of Amagansett, New York, at
the sprawling compound owned by her father, Paul McCartney, who is, of course, the
former Beatle. An earlier downpour has foiled her plans to eat at a favorite outdoor food
joint, so we’ve settled, instead, at a restaurant that bills itself as a “Bohemian eatery,”
the menu stocked with the requisite kale salads and avocado toast.
McCartney is dressed entirely in her label, from her olive green jacket down to her
100% eco-rubber platform sandals. Stella McCartney, the brand, is known for its signature mix of feminine and masculine, soft and tough. McCartney the person is no differ-She’s fond of saying that fashion isn’t modern. “I have great respect for the history
and the craft of what I do,” says McCartney, who, in addition to studying fashion design
McCartney doesn’t get much opportunity to indulge her passions for science and
technology with fashion journalists, who “mostly thought I was a fool for being a veg-Recalling her November 2016 visit to the Bolt
Threads factory in Emeryville, California—where
large vats create a protein-based microbial goop
that is then stretched and rolled into fibers—the
46-year-old designer assumes the wide-eyed look
of Veruca Salt at Willy Wonka’s chocolate factory.
“It blew my brains!” she says. McCartney offers a
touch of her beige, loose-knit tank top, handmade
with the silk she currently uses for her label. “It
felt really close to this. It’s so kick-ass,” she says.