jawbreakers and Stretch Armstrong dolls.
Durant is here to collaborate with them on
videos that will go out across his fledgling
You Tube channel and on the Markhams’ as
a way to bring together their audiences and
draw in new subscribers. Because if there’s
one thing Lincoln excels at, it’s amassing
views: Started as a second-grade science
project, his channel currently has roughly
5 million subscribers who have watched its
clips more than 665 million times.
Kevin Durant’s You Tube channel, by
comparison, has 418,000 subscribers, and
35-minute Nike-made documentary, Still
KD: Through the Noise, defending Durant’s
surprise decision, in the summer of 2016,
to leave the Oklahoma City Thunder for the
Golden State Warriors.
So Durant has humbly come to this
You Tube soundstage for what amounts to a
lesson in the peculiar and more intimate
bylaws of internet stardom: a live variety
show with Lincoln and Dan and several other
top You Tube creators, hosted by the web star
Adande Thorne, known online as s WooZie.
“The whole thing, it’s a good way for me to
grow subscribers,” Durant tells me—
subscribers being the currency of YouTube, and
the path to both media-business credibility
and potential millions in ad revenue.
The director for today’s segment wanders out onto the middle of the set. “Places,
For the next 40 minutes, while the cameras film, Durant trails s WooZie across the
4,500-square-foot soundstage, observing as
Lincoln and Dan slice apart one of his Nike
KDXs, and participating in a science experiment guided by an energetic 6-year-old
named Ryan, whose Ryan ToysReview channel has roughly 9 million subscribers.
Throughout, Durant wears a studious, attentive expression, even as he settles into a
chair across from Sean Evans, of the show
Hot Ones, whose shtick is interviewing celebrities while they gulp down chicken wings
lathered with progressively spicier brands
of sauce. The first two wings go down easy.