Charles D. King founded the film, TV, and digital studio Macro in 2015 to tell the stories of what he calls
“the new majority”: African Americans, Latinos,
Asians, “people whose stories haven’t traditionally
been told.” For King, the effort is as market-based as
it is mission-driven. His target audience, young people of color, consumes “more content across every
platform” than any other demographic, he says. To
achieve his goals, King nurtures diverse talent
behind the camera. The 2017 film Mudbound, for
example, which Macro coproduced, nabbed four
Academy Award nominations, including firsts for
an African-American woman for adapted screenplay
and for a woman in cinematography. King applies
this ethos to Macro’s other projects, such as Boots
Riley’s Sorry to Bother You, a workplace satire, which
Annapurna Pictures will release this July; and
Raising Dion, an upcoming Netflix series starring
Michael B. Jordan. With social-minded backers such
as Laurene Powell Jobs, King plans to scale up to
about a dozen projects per year.
Though Ben & Jerry’s
has long worked with
Vermont dairy farmers
to improve animal wel-
fare and sustainability,
the laborers on these
workers—can face bru-
tal conditions, such as
long hours, late-night
shifts, and low pay. The
advocacy group Migrant
Justice approached CEO
Jostein Solheim four
years ago with an idea:
Leverage your power
over the dairy industry
to improve the lives of
its workers. After a series
of bilingual meetings
among Migrant Justice,
Ben & Jerry’s farmer
network, and laborers,
Solheim signed an agree-
ment last fall that com-
mits the company to
working exclusively with
suppliers that pay the
highest local minimum
wage (currently $10.50
an hour in Vermont),
offer laborers one day
off each week, and provide adequate rest and
shelter between shifts.
In return, Ben & Jerry’s
pays farmers a premium for their milk. “The
innovation is that the
farmworkers had a seat
at the table,” Solheim
says. “[This agreement]
puts them in charge
of their own destiny.”
Kay Madati joined Twitter
from BET last September to
accelerate its live-video ambitions, and he proceeded to
close 22 new partnerships in
the fourth quarter of 2017. His
goal: Find opportunities that
complement rather than compete with media brands. “I’m
not here to tell [networks] to
stop producing content on
TV and [only] put it on Twitter,” he says. Here’s how he’s
helping partners go #Live.
BUZZFEED: Madati and his team
have helped grow BuzzFeed’s
AM to DM morning show on
Twitter to an average of 1 million daily viewers by offering
it on demand, rather than just
live, and adding segments
showcasing viewer tweets.
ACADEM Y AWARDS: Madati
devised three live-video
experiences to air before,
during, and after the Oscars.
People TV hosted the red
carpet; IMDB held a live viewing party; and Vanity Fair
live-streamed its after-party.
FIFA WORLD CUP 2018: Fox
Sports will produce a 30-
minute daily recap for Twitter users in the U.S. during
the soccer championship.
To prepare Footie Twitter, Madati made a deal
with Major League Soccer
to air a game of the week.
Twitter’s live wire
Global VP and head of content
For helping Ben & Jerry’s help
For diversifying our queue
Charles D. King
Founder and CEO, Macro
When you buy a
you do a lot.
WE ALSO CLEAN LOCAL WATERWAYS SO
FAMILIES LIKE US CAN FISH AND SWIM.
WE HELP BUILD PUBLIC BOAT RAMPS FOR
EASY ACCESS TO THE WATER.
WE PROVIDE FISHING AND WATER SAFET Y
EDUCATION FOR KIDS.
WE MAINTAIN A HEALTHY FISH POPULATION SO
TOMORROW’S ANGLERS CAN ENJOY A CATCH.
WE RESTORE THE CONDITION OF RIVERS TO
HELP FISH AND WILDLIFE THRIVE.
WE FUND LONG-TERM PLANS TO PROTECT
OUR LAKES AND STREAMS.