And while a tech giant like AWS is naturally skilled at responding
to data, the conference couldn’t adapt so quickly without the flexibility of the facility itself. “We have the space and the skilled teams
to make on-the-fly changes based on that rich real-time data,” says
the Venetian’s Allison.
Five days of multidisciplinary programming can be overwhelming.
So re:Invent allows attendees to customize their experience through
“mini-cons.” These single-day, fully immersive
mini-conferences focus on re:Invent’s most
“We take ideas like the internet of things
or machine learning, then build out a mini-keynote and plan three or four sessions around
it, all in a dedicated place,” says Kelman. “
Attendees interested in a particular topic can
have a continuous experience with others who
have similar interests.”
OPTIMIZED FOR NETWORKING
“We focus on creating networking opportunities so attendees have time to form new relationships,” says Kelman. Re:Invent makes use
of the huge number of entertainment amenities the Venetian o;ers (this is Vegas, after all), with playful activities
such as a wing-eating contest and DJ parties at night.
The conference also invests in high-quality remote viewing.
“Instead of attendees coming late to a session and sitting in the
back with a bad view,” Kelman says, “we’ve created spaces with big
screens, food, and beverage, like a sporting event.”
HEALTH AND SUSTAINABILITY
“When you’re busy rushing around a conference, it can be hard to
make good choices about what you’re eating,” says Kelman. “We
make sure healthy foods are readily available.” Re:Invent o;ers min-
imally processed meals, and even an optional 5K run.
With the Venetian’s help—the resort’s parent company, Las Vegas
Sands, was named the “greenest hospitality company in the world” in
the 2016 Newsweek Green Rankings—re:Invent has also improved its
environmental footprint. Recent changes include using mostly local
suppliers, o;ering grab-and-go “snack-size” meals to reduce food
waste, and giving attendees refillable water bottles. All unserved
food is donated to a local charity.
At an event with so many attendees and activities, small problems can often have a ripple e;ect. But not at re:Invent, which speaks
to AWS’s and the Venetian’s partnership.
“It’s about our shared value of making sure
customers have a great experience,” Kelman
says. “They help us plan around all the risks
Ultimately, AWS sees the Venetian as
more than a venue—it’s part of their team. “At
Amazon, we have a long-term perspective,”
says Kelman. “The Venetian’s team is the
same way. While we’re focusing on this year’s
conference, we’re also working with them on
what’s happening several years in the future.”
And with more than 40,000 attendees expected at this year’s
re:Invent, it’s clear that long-term perspective and partnership is
For more information, visit venetian.com.
FastCo. Works is Fast Company’s content studio. This story was created with and commissioned by the Venetian Las Vegas.
RE:INVENT ISN’T ALL BUSINESS. ONE OF THE MORE DYNAMIC ELEMENTS IS THE NIGHTLIFE AREA RE:PLAY.
THE VENETIAN HAS HELPED AWS CREATE
NON TRADI TIONAL VENUES WHERE ATTENDEES
VIEW SESSIONS REMOTELY AND MORE INFORMALLY.