THE NETFLIX SHUFFLE
CAN THE STREAMING GIANT GET SERIOUS ABOUT
MOVIES WITHOUT ALIENATING FILMMAKERS?
BY NICOLE LAPORTE
Last summer, Netflix offered Hollywood
something unexpected: a rare peek inside
the highly secretive streaming service. The
company rented out a huge L.A. sound-stage and invited each of the major talent
agencies to come one by one and watch
presentations from the heads of Netflix’s
many divisions—from unscripted series
to stand-up comedy—as they outlined the
company’s ambitions. For Netflix to lavish
this kind of attention on agencies—one at-tendee described the food offerings as “craft
services gone wild”—it wanted something.
The primary, not-so-secret message to the
gatekeepers of the world’s biggest stars?
Please make Netflix your destination, not
your last resort, for making movies. “How
do we convince A-list actors and directors to
work at our studio?” is how one agent who
24 FASTCOMPANY.COM ILLUSTRATIONS BY GEORGE S TOYANOV FEBRUARY 2019
Behind the Brand N