What she’s known for
Jones, who is also VP of
the company’s Innovation
Accelerator, is in charge
of developing novel
materials and encouraging ethical manufacturing processes so that
Nike can grow while also
reducing its impact on
Nike’s Flyleather shoe,
released in September, is
lighter and more durable
than leather. It’s made
from leather scraps and
synthetic material and has
a dramatically lower carbon footprint.
Soccer star, activist,
What she’s known for
Wambach is the highest-scoring international soccer player of all time, with
184 career goals. A;er
winning the Women’s
World Cup in 2015, she
retired from the sport and
has been dedicating her
time to fighting for equality. She is also a Nike-endorsed athlete.
memoir, was a New York
Times best seller last year.
FEBRUARY 2018 FASTCOMPAN Y.COM 71
are made of waste that comes from the leather
process. It’s engineered. It reduces the carbon
footprint by 80% and the water footprint by
90%. Oh, and by the way, it’s four times lighter
than anything else that you’ve ever used, so
athletes love it.
AW: Whether we realize it or not, we have all
been poisoned a little bit by what I call the
patriarchy. There weren’t enough girls’ soccer
teams to play on when I was young that were
good enough, that would challenge me and
make me a better player, so I had to play on
the boys’ team. I always used to say, “I had four
older brothers growing up and they made me
really tough.” Well, that is so not feminist of me.
So I have to rethink, like, Why did I say that?
Because I’ve been conditioned to believe that
men, that my brothers, made me tough. [But]
I am really tough, with or without my brothers,
okay? Having two older sisters, as well, made
me tough. It made me badass in my own right.
When we’re trying to inspire girls, we have to
really consider, How poisoned am I? We have
to first look in the mirror. From there, we can
make true, positive change. So that when a
13-year-old girl goes through her life, she is not
thinking the way I thought.
Creating change involves communicating
and connecting with people emotionally.
How do you go about that?
H J : Sustainability was always framed as something that was counter to business success, that
if you made a product that was sustainable,
somehow it would be less good or more expensive. And sometimes (Continued on page 94)
“You can’t just rail,”
“You have to have