What she’s known for
A;er acting in 22 films,
Hudson launched Fabletics, a subscription-based
athletic-wear brand, in
2013. It is now the fastest-growing division of parent company TechStyle
Fashion Group, with
more than $250 million in
Fabletics launched digital
first, but the company
has increased its physical
presence, adding 6
new stores in 2017 for
a total of 24. Celebrities
such as Demi Lovato and
Olympic athlete Will Claye
have partnered with the
brand on popular capsule
What he’s known for
Lore was the cofounder
of online shopping site
Quidsi, which sold to
Amazon in 2011. Three
years later, he cofounded
site that sold to Walmart
for $3 billion last year.
Now Lore spearheads
Walmart’s online shopping
To compete with Amazon,
Lore has been beefing
up the company’s online
offerings through acquisitions: most recently, the
clothing e-tailers Bonobos
virtual reality and voice and how the brick-and-mortar store is going to change. What assets
can we leverage in a way that no one else can?
For us, it comes down to the 4,600 stores. Those
stores are within 10 miles of 90% of the [U.S.]
population. If you fast-forward into the future,
there’s no reason why we couldn’t deliver to 90%
of the population [our] 100,000 top products—
including fresh and frozen food—in two hours,
or at least same day. There’s no cheaper way to
get product forward deployed.
What’s your view on Amazon?
KH: They’re making great TV. Honestly, it’s the
David and Goliath story—except for a company
like Walmart, which I think can be positioned
to take on an Amazon. I don’t look at it as
competition. There’s Amazon and then there’s
what we’re doing and how to build on that.
ML: Digitally native brands like Fabletics can
compete really well with Amazon or Walmart
or any retailer. If you have that one-to-one connection with the customer, you’re going to be
somewhat insulated. In the future, mass merchants are all going to have the same assortment. So how do you differentiate? Typically
what companies have done is look for private
label brands, and that’s what we’re doing with
Bonobos and ModCloth.
There’s a lot of romanticism around the
idea of starting your own business. It’s
KH: It’s really hard.
M L : You have to be prepared to work like you’ve
never worked before.
Jet.com founder and
Walmart.com CEO Lore
one-to-one connection with