94 AN AMAZON;SIZE CHALLENGE
Surviving the retail apocalypse
requires creativity, focus, and
some daring risks. Lessons from
Target, Warby Parker, and more.
By Austin Carr
104 DO YOU LIKE MY HAIR?
Beauty brand SheaMoisture is currently squeezed between its core
user base and its own aspirations
By J.J. McCorvey
12 FROM THE EDITOR
14 MOST INNOVATIVE COMPANIES
The latest from Nest, Beyond
Meat, Ikea, and more.
20 THE RECOMMENDER: GIFT GUIDE
Twenty cool ideas for your holiday
giving list, including a Leatherman
watch, an adventure bicycle, and
an innovative sous vide tool.
116 THE LIST
Ten side hustles that grew, from
the Super Soaker to eBay to
By David Lidsky
MSNBC host Joy-Ann
Reid calibrates her
social media use so that
she can monitor the
burning out. (page 74)