THE SOCIAL MEDIA
ROAD MAP
CAN YOU LEARN SOCIAL FROM A BOOK?
FOUR OUT OF FOUR AUTHORS OF BOOKS ABOUT PINTEREST AGREE: PINTEREST IS IMPORTANT!
THEIR JUDGMENTS, JUDGED. BY STEVE HEISLER
HOW TO BACK UP EVERYTHING
NOT EVERY PLATFORM
ARCHIVES. DO IT YOURSELF.
fb
tw
SOCIALSAFE
Saves:
Facebook, LinkedIn,
Twitter, Viadeo,
and Google+
feeds.
Cost: Partial
Facebook feed
is free; $7 a year
for four.
g+
BACKUPIFY
Saves: Gmail,
Facebook,
LinkedIn,
Twitter, Flickr,
Picasa, and
Zoho accounts.
Cost: Free for
three accounts,
1 GB of storage.
$5 a month for
five accounts,
10 GB.
PINFLUENCE
By Beth Hayden
THE ULTIMATE GUIDE
TO MARKE TING YOUR
BUSINESS ON PIN TERES T
By Gabriela Taylor
PAGES
PIN TERES T FOR
BUSINESS
By Jess Loren and
Edward Swiderski
HO W TO BUILD A HUGE
FOLLO WING ON
PINTEREST
By Kelly Cooper
in
REWIND.ME
Saves: All your
Foursquare
check-ins.
Cost: Free.
190
131
250
38
TONE
For helpful tips, just wait
until the next chapter!
[Next chapter] Wait until
the next chapter!
There is only
Pinterest, a sentient being
who knows all, pins all, is all.
Join us. Jooooooin
uuuuuuuus!
We’ve got some
pretty sweet advice. And
here are 348 experts to
restate what we just said,
but longer!
Use Pinterest, you idiot! Do
two hours a day. Do half an
hour a day. Do once in 300
years. DO IT DO IT DO IT. Book,
out. [Drops microphone]
i
TWOURNAL
Prints: A book
of your tweets.
Cost: Free
e-book; paperback books are
$15 and up.
Imagine your ideal client
and pin things you think
they would enjoy. Make a vi-
sion board for them—glitter
and dreams crowdsourced.
Remember what’s-her-name who makes stuffed
animals for kids based on
drawings they did? She
made it big. On Pinterest!
“Cats, jokes, infographics,
and quotes. Images like
these drive the Internet
wild.” Actual quote, folks.
DELIVERED AS DEEP INSIGH T
If you create bouquets of
bright, inviting images,
people will visit your page.
4
SCRIBR
Prints: Paper
compilation of
Facebook, Twitter, Foursquare,
Flickr, and
Tumblr posts.
Cost: $25 and
up.
Strike a balance between
a) blatant self-promotion
and b) blatant promotion
of others, in hopes of them
promoting you.
A whopping 80% of pins
get repinned, whereas 1.4%
of tweets get retweeted.
So pin it before you say it.
If you use Pinterest, make it
the center of your social
media campaign, not just
“another thing we post to.”
Easy does it with over-
sharing. Fans connect to
your humanity but won’t
return your intimacy.
Fl
BOOKIFY
Prints:
Instagrams as a
softcover book.
Cost: Starts
at $11.
A Hamlet-like debate over
whether to link your Pinter-
est account to your Face-
book or Twitter pages. Or,
mind blower: both???
Twitter = “I eat #chocolate.”
Pinterest = “Here’s a chocolate recipe.” Foursquare =
“This is where I eat chocolate.” People pay for this!
Quoting the movie Kinder-
garten Cop as a way to ask,
Who is your business and
what does it do? (Social
media: It’s not a tumor!)
PAGE-FILLING OVERTHINKING
You’re shown stock photographs, then asked things
like: Which is more intimate,
a baby or a living room? Answer: Now I hate Pinterest.
t
PRINTSTA-GRAM
Prints:
Instagrams as a
trio of tiny
books, sticker
books, postcards, or shirts.
Cost: Books
start at $10;
shirts are $20.
