tHe 36 rules oF social media
RULES CAME FROM: 1. Marcel LeBrun, GM, Salesforce Radian6
2. Noah Brier, cofounder, Percolate
3. Patrick Starzan, VP of marketing and business development, Funny or Die
4. Andrew Weinreich, chairman and
founder, MeetMoi; former CEO, SixDegrees.com
5. Bo Peabody, venture partner, Greycroft Partners; founder, Tripod
6. Wally Petersen, chief communications officer, Draftfcb
7. David Wertheimer, president, digi-
tal, Fox Broadcasting
8. Paul Davison, CEO, Highlight
9. Erin Nelson, CMO, BazaarVoice; former CMO, Dell
10. Kip Wetzel, director, social media service and strategy, Comcast
11. Paul Brown, president, brands and
commercial services, Hilton World wide
12. Chloe Sladden, VP of media, Twitter
13. Brett Hurt, CEO, BazaarVoice
14. Duncan Watts, principal researcher, Microsoft
15. Melissa Brenner, VP of marketing, NBA
16. Tara
Hunt, author, The Whuffie Factor
17. Matt Monahan, CEO, AlphaBoost
18. Alex Iskold, CEO, GetGlue
19. Chris De Wolfe, CEO, SGN; former CEO, MySpace
20. Graham Kahr, social commerce manager, Zappos
21. Deb
Roy, CEO, Bluefin Labs
22. Bonin Bough, VP of global media and consumer engagement, Kraft Foods
23. B. J. Mendelson, author, Social Media Is Bullshit
24. Caterina Fake, cofounder, Flickr, Hunch, and Pinwheel
25. Chris Tuff, SVP, director of earned and emerging media, 22squared
26. Ekaterina Walter, social media strategist, Intel
27. Jeff Widman, cofounder, PageLever
28. Jonah Peretti, cofounder, BuzzFeed
29. Krista
Garcia, analyst, eMarketer
30. Mike Proulx, SVP, digital strategy, Hill Holliday; coauthor, Social TV
31. Natanya Anderson, director of social media, Whole Foods
32. Reggie Bradford, CEO, Vitrue
33. Scott Hudler, VP,
global consumer engagement, Dunkin’ Brands
34. Tim O’Reilly, founder, O’Reilly Media
35. Zac Moffatt, head of social media, Mitt Romney for President
36. Michael Lebowitz, CEO, Big Spaceship
ILLUSTRATION BY JEFF ROGERS
SEPTEMBER 2012 FASTCOMPANY.COM 73
