FAST COMPANY CELEBRATED THE LAUNCH OF AT THE SOHO
HOUSE IN WEST HOLLYWOOD ON JUNE 7. THE INVITATION-ONLY CROWD
INCLUDED CREATIVE DISRUPTERS FROM HOLLYWOOD, SILICON VALLEY,
AND MADISON AVENUE.
Jimmy Smith, CEO and CCO,
Amusement Park and
Robert Safian, editor,
Fast Company
Kellen O’Keefe, sales
director, Rocket Frog Games
and Annemarie Dillard,
director of contemporary
sportswear, Dillard’s
Cartier executive Jerome
Kerr-Jarrett and Jonathan
Mildenhall, VP of global
advertising strategy and
creative excellence, Coca-Cola
Pre-event, a host committee comprised of execs from Holly wood, Silicon Valley, and Madison Avenue gathered to discuss how to
create branded content that stands out from the clutter: (clockwise from left) Tyler Gray, executive editor, Fast Company;
Rebecca Van Dyck, head of consumer marketing, Facebook; Jonathan Mildenhall, VP of global advertising strategy and creative
excellence, Coca-Cola; Ken Parks, chief content officer, Spotify; Troy Carter, CEO and founder, Atom Factory; Robert Safian, editor,
Fast Company; Dave Morin, cofounder and CEO, Path; Teressa Iezzi, editor, Co.Create; Lee Clow, global director of media arts,
TBWA/Worldwide; Jared Leto, musician and entrepreneur, The Hive, Vyrt; and Michael Rapino, president and CEO, Live Nation
Christine Osekoski,
publisher, Fast
Company
and Jared Leto,
musician and
entrepreneur,
The Hive, Vyrt
Lee Clow, global
director of media arts,
TBWA/ Worldwide and
Sunil Daluvoy, ne w business
development, Google; Matt
Mazzeo, business development,
CAA, and Steve Lee, director at
Google, Project Glass
Teressa Iezzi, editor,
Co.Create
