CEO / SHOPIF Y / OT TAWA, ONTARIO
PROBLEM: Traditionally, e-commerce sites
have been expensive to build and main-
tain, which has narrowed the field of who
can compete in the market.
SOLUTION: Shopify offers inexpensive,
easy-to-customize software for compa-
nies starting e-commerce sites and then
assists those new business owners as
they gain their footing.
“At Shopify, we are trying to make things as simple as possible, but for
the business owner, it’s not unlike starting your own little shop along
Main Street somewhere. You still have to somehow entice people into
your store and have the right products that the right people need so that
customers will open their wallets and actually buy things from you; but
knowing how to do those things can’t be automated with software. So
Shopify has these highly educated gurus—most of whom run their own
stores—and they are there to help people in those crucial first months.
Once a shop owner gets one or two sales, it might be life changing.”