Fast Company - March 2012

Who Filed
Which Patent?
INVENTION #1
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Send text into the cloud and it spits out at the printer of your choosing.

What is aPPle hidinG?
unscramble,then arranGe
the circled letters.
1 EGHANGCMAE
2 OPTPTERYO
3 “ACKLEIFNAYIDLICRT”
4 CIFNIHYFT
5 IDESTMRAVEO

HIDDEN MESSAGE:

can you calculate
amazon’s ne W math?
K – A = 10. 63
K / 10. 63 = 19.7206021
1. What is K?
2. What is A?
3. And, most important,
what is 19.7206021?
INVENTION #2
Mobile air bag

When you drop a phone or tablet, an embedded air bag deploys to save it.

ho W do PeoPle
sPend their time on
Facebook?
10%

27%

17%

OPTIONS:

News feed Profiles Photos Apps/tools Everything else

GooGle’s youtube launched
oriGinal-content channels—
many oF Which overlaP. Which mom
and car channels are Fake?
INVENTION #3
Shopping spy

Software tracks where you go on the web at all times, so targeted ads can reach you later.

21%

25%

INVENTION #4
On-the-go pop-up ads

Software knows what store you’re in and pushes relevant sales to your phone.

A n s w ers A.Steve Jobs: 1.Bezos, 2.Page, 3.Zuckerberg, 4.Bezos, 5.Jobs, 6.Zuckerberg, 7.Bezos, 8.Page, 9.Zuckerberg, 10.Cook. B.Code Na m es: A pple: C arl Sa gan w asforth e P o w er M acintosh 710 0.(Sa g an se nt a cease-an d-d esist letter;Apple changedthe code na m eto B H A,or Butt-Head Astrono m er.)A m azo n: Fio n a w asforth e original Kin dle. G o o gle: Taco T o w n w asfor G o o gle B uzz.

Facebook:Buffyisreportedlythelong-ru m ored Facebook Phone. C. Tourna-m e nt Bracket: G oogle beats Microsoft.Facebook beats A m azon. A pple beats F BI. State D e p art m e nt b e ats Disn e y. Fin alro u n d: G o o gle b e ats F ac e b o o k. A p ple b e ats State D e p art m e nt. W in n er: G o o gle. D. Pro d uct Place m e nt: 1.c (A p ple), 2.a(iPad), 3.c(Facebo ok), 4.b(A n droid), 5.b(A m azon), 6.c(iPad), 7.a(iPho ne), 8. b ( F a c e b o o k) E.Patents: 1. P rin t a n y w h e r e: G o o gle 2. M o bile air b a g: A m a z o n 3.Spy:Facebook 4.Pop-up ads:Apple F.A pple Scra m ble: 1.Ga m e Change, 2.Prototype, 3.IFinally Cracked It, 4.Fifty Inch, 5.Strea m Video. Hidden m es-sage:Apple TV G. A m azon’s M ath: Kis$209.63,thecostto m anufacturethe n e w Kin dle Fire;Ais $19 9, A m azo n’sretailprice forth e Kin dle Fire;A n d e v ery ti m e A m a z o n s ells 1 9. 7 2 Kin dle Fir e s,it h a s lo st t h e e q uiv ale n t o f o n e Kin dle Fir e’s w orth of m oney. H.Facebook Tim e: Ne wsfeed:27%,Everything else:25%, Profiles: 21 %, P h otos: 17 %, A p ps/to ols: 10 %. I. Y o u T u b e C h a n n els: Fake ch a n n els are Vroo m!and M o m Kno ws Best.

1 CAR AND DRIVER TELEVISION “Driven to Extremes. Engaging content brought to you by three iconic brands— Car and Driver, Road & Track, and Popular Mechanics.”

2 VROOM! “High-octane entertainment, putting you in the front seat for some of the fastest raceways in the world.”

3 MOTOR TREND “Car and car-culture entertainment and information, including tests, drives, and lifestyle.”

4 DRIVE “The channel for real drivers, real buyers, and real enthusiasts. If it’s got wheels, you’ve got an opinion and we want to hear from YOU.” Car Channels