When communicating with your customers
online, sharing information is great but inviting
interaction is even be;er.
For example, rather than announcing the
weekend specials (via email, Facebook, Twi;er,
etc.), a restaurant owner might instead ask what
customers would most like to see on the menu.
In addition to building relationships, virtual
handshakes o;en yield valuable insights and
EXTEND A VIRTUAL HANDSHAKE 1 TIP
Avoid researching endless business questions
online (where to take a major client for lunch,
who’s the best freelancer for the job) by tapping
into the collective expertise of your existing
Your network wants to keep in touch; by asking
for advice, you’ll benefit from quick, smart
answers curated by trusted sources. Plus, you’ll
keep your company’s name top of mind among
CROWDSOURCE YOUR RESEARCH 2 TIP
AMBER MAC is a fastcompany.com contributor,
best-selling author, web strategist, and small
Like Best Buy For Business Account Managers,
she is passionate about sharing technology-driven
solutions with growing companies.
For more small business solutions and the
opportunity to interact with Best Buy Account
Managers, visit BestBuyForBusiness.com today.
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