DEPARTMENTS
From the Editor
Inbox
18
20
Now
On tap this month:
Wimbledon hot spots, the
greatest moves in gaming,
IBM’s modern wonders,
and the world’s greenest
skyscrapers.
25
JUNE 2011
Next
Dismantling a
Nuclear Reactor
In the dangerous business
of nuclear power, even
tearing down a plant is no
easy feat.
34
AT&T’s App Revolution
With a multibillion-dollar
investment in app-centric
content, the phone company aims to become a
tech company.
36
Tech Edge
The smartphone explosion allows inventive
companies to turn ephemeral real-world resources
into marketable goods.
BY FARHAD MANJOO
40
Big Bang Design
Architect Francis Kéré
uses local materials and
talent to transform his
Burkina Faso homeland.
BY LINDA TISCHLER
42
Data Driven
Progressive pulls ahead
in the race to deliver truly
personalized insurance
rates.
46
The Anti–Red Bull
Energy drinks fuel a
countertrend in sleepy-time beverages.
48
Just Download It
Startup Krossover brings
data-analytics technology
to high-school athletics.
50
Bizwords
“Hypnotweeting,”
“swaggregation,” and
other vocab for the
conference-going set.
51
The Lab-Rat Race
St. Louis–based SAGE
Labs has built a better rat
for science experiments.
52
Life in Beta
Disney shows how
meditation can fuel
creativity.
B Y ANYA KAMENE TZ
56
The Information Blanket
An ad exec swaddles
a snuggly with vital information about infant health
for Ugandan families.
60
Redesigning Food Trucks
The favorite mobile lunch
cart gets an upgrade.
62
Wanted
What you’ll crave: eco-friendly office tools,
Moleskine gear, hip ties
for Dad, luxe doorknobs,
and the perfect wooden
surfboard.
65
Numerology
From cupcakes to
doughnuts to whoopie
pies—a look at the
delicious business
of pastries.
140
It floats!
For the
surfboard of
a lifetime,
think wood.
See page 65.
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SAVERIOTRUGLIA
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