sunni brown /
BrightSpot I.D.
if sunni brown has her way, doodling
will explode from the margins of the
notebooks of bored meeting attendees
to achieve monumental size—and the
respect it deserves. “Visual language is
one of your best friends,” she says. “
Giving an idea shape and a visual representation makes it come to fruition.”
Her consultancy helps clients such as
brown draws out her doodling philosophy for the camera.
Photograph by mAT Thew r AINwATerS
Disney and Razorfish achieve brighter
brainstorming and juicier collaboration by doodling. And at conferences
around the world, from Austin to
Riyadh, Saudi Arabia, her “sketch
notes” on mural-size sheets of butcher
paper bring keynotes to life in real time.
giovanni colElla
Castlight Health
Giovanni Colella grew up in
Italy dreaming of Marilyn
Monroe, but he’s a star in
health care, not Hollywood.
Castlight Health—he calls it
“Travelocity for health
care”—was born when he
and two friends “wanted to
do something that brings
together the free market,
transparency, symmetry of
information, and consumer-
ism.” The online portal
partners with employers
like Safeway to let workers
comparison-shop for
doctors and procedures.
EikE batista
EBX Group
Brazilian oil and mining
magnate Eike Batista has
two modest ambitions: to
become the wealthiest per-
son on the planet and to
transform Rio de Janeiro
into one of the world’s most
dynamic cities. Batista has
a way to go with goal No. 1—
with a mere $30 billion, he’s
ranked No. 8—but his Rio
revamp is steaming ahead.
He’s spent some $230 mil-
lion cleaning up the Rodrigo
de Freitas lagoon, sprucing
up a marina, renovating a
hotel, and building a hospi-
tal. The shiny new city will
get its global debut in 2014,
during the World Cup.
aaron lEviE
Box.net
Beware college dropouts
wielding big software ideas.
Aaron Levie left the Univer-
sity of Southern California
in 2005 to create Box.net,
an intuitive cloud-based
storage platform that’s now
competing against IBM and
Microsoft and winning
clients such as Coca-Cola,
Dell, and P&G. The brash
26-year-old has hung a
Microsoft SharePoint ban-
ner in his office to keep
employees focused on
offering the dead-simple
alternative. With more than
5 million users, a fresh $48
million in funding, and a slew
of new apps, Levie is living
up to his personal motto:
What would Steve Jobs do?
