2 / The images
used in W+K’s Nike
“Flow” campaign
are meant to evoke
a “seamless flow”
of basketball
players.
3 / To make W+K’s
“Nike N. Y.C.”
campaign seem
authentic, the
swoosh decal was
painted near
actual street-ball
courts and left up
for weeks.
marcoS WeSkamp
Flipboard
“The web had become this
horrible mess of chrome and
noise,” says Marcos Wes-
kamp, the chief designer of
Flipboard. Argentinian by
birth and trained in Japan,
the news junkie has turned
iPad owners’ tangle of RSS
feeds, Twitter streams,
Flickr pics, and news sites
into a one-stop shop with a
clean, intuitive UI. “It’s
going to be tough” to tackle
the data-deluge problem,
he says, “but surely it will
be a lot of fun.”
naoto fukaSa Wa
Designer
Minimal design, maximum
functionality. That’s
the hallmark of Naoto
Fukasawa, whose myriad
creations include a sleek,
mounted Muji CD player
with embedded speakers,
now in the permanent
collection of New York’s
Museum of Modern Art, and
a desktop monitor with a
built-in sensor that powers
down sans user presence,
which won a 2011 iF Prod-
uct Design Award. Not that
the former Ideo exec won’t
do whimsy: Fukasawa once
covered a kiwi juice box in
brown fuzz to evoke its
natural contents.
anDy mooney
Disney
“To make your mark, you
have to do things other
people thought were
insane,” says Andy Mooney,
chairman of Disney Con-
sumer Products. It’s fitting,
then, that the former Nike
CMO is taking an iconoclas-
tic approach at Disney,
setting aside the Mouse to
create new product catego-
ries, like Disney Princess,
which is now a $4-billion-a-
year business. He is also
behind Disney Baby onesies,
which will (controversially)
be doled out to new moms in
the hospital mere moments
after they give birth. “In the
case of Disney,” he says,
“my biggest ideas were a
challenge to get through
the system.”
