K NE W.
The consumer mind is no mystery to us. As an MBA student in our marketing
concentration, you’ll have extraordinary resources at your fingertips. We’re
the academic home of the Nielsen Homescan product purchase database on
100,000 households. And home to paradigm-busting decision researchers
like Richard Thaler, co-author of the bestseller Nudge. If you only knew?
Ah, but you will. You will.